Case studies

What changes when the market is read every day.

Real situations from the lobbies Slotmetry reads, and what teams do with them. Names of games, providers and operators are withheld.

OperatorItalyExample scenario

A small team that needed the whole market in view.

The situation

An Italian operator with an under-staffed commercial team. Competitor benchmarking happened when someone had time, never continuously. Two questions stayed open: which providers and games the market and its direct competitors carried that it did not, and whether to release more or fewer new games each week.

What Slotmetry showed

The providers and games carried across the market and by a chosen set of competitors, against the operator’s own offer. Next to it, the games entering rival lobbies week by week, read alongside the operator’s own release pace.

The outcome

The team found every figure it needed without adding headcount. It decided which new providers to integrate first, and set its weekly releases against what competitors were actually doing.

A signal in the data · Italy · September 2026

One operator carried 29% of the providers live in its market.

This operator
29% of the providers live in Italy
Market average
39%
Largest catalogues
Above 60%
This operator29%
Market average39%
Largest catalogue69%

In Slotmetry, one view. By hand, 49 catalogues to open.

Before

Competitor checks when someone had time, on a few sites. Integration choices made on impressions and on what providers pitched.

With Slotmetry

Provider and game gaps against the whole market and chosen rivals, and the rivals’ release pace, in one place, every day.

  • No extra hire. Hours of manual checking every day, without adding headcount.
  • Better integration calls. New providers chosen on what the market and rivals carry.
  • Release pace with evidence. Weekly releases set against what competitors actually put live.

Illustrative scenario based on a typical operator need. Not a named customer. Market figures are real Slotmetry data for Italy, September 2026, with the operator unnamed.

ProviderUKExample scenario

Two account managers, forty clients and a spreadsheet nobody could keep up.

The situation

A UK provider live in Italy, with around 40 operator clients and more than 200 games. Two account managers spent two hours a day each filling in a spreadsheet to check that negotiated placements were delivered, and for as long as agreed. Holidays, events and meetings broke the routine, and the checks stopped. Meanwhile, the team was missing what its main client was doing with competing providers.

What Slotmetry showed

Every client lobby, every day: where the provider’s games sat, for how long, and which competitors shared the space. The same view for every prospect in the market, not only for current clients.

The outcome

Placement checks run every day without anyone filling in a sheet. The team goes into each review knowing what clients and prospects do with rival providers, and now negotiates positions by visibility, not by ribbon number.

A signal in the data · Italy · web · 25 October 2026

In one lobby, the first slot of ribbon 2 was seen four times more than slot 10 of ribbon 1.

Ribbon 1, slot 1
Visibility Score 29
Ribbon 1, slot 10
Visibility Score 5
Ribbon 2, slot 1
Visibility Score 24
Ribbon 4, slot 1
Visibility Score 21
Ribbon 1 · slot 129
Ribbon 1 · slot 105
Ribbon 2 · slot 124
Ribbon 4 · slot 121

Ribbon 1 is not always the better deal. The score says which slot is.

Before

Two people, two hours a day each, a spreadsheet of agreed positions and end dates, dropped whenever holidays and events got in the way.

With Slotmetry

Placements and their duration checked every day across clients and prospects, with competing providers in the same view.

  • Hours back. Four hours a day of manual checks across two people, freed for the clients.
  • Deals that hold. Negotiated placements checked for as long as they were agreed.
  • Better negotiations. Slots chosen by how well they are seen, not by ribbon number.

Illustrative scenario based on a typical provider need. Not a named customer. Lobby figures are real Slotmetry data for one Italian operator, web, 25 October 2026, with the operator unnamed.

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